For your convenience, we have provided a translation of this page. This translation is for informational purposes only, and the definitive version of this page is the German version.

Privacy Policy

We take the protection of your personal data very seriously. We always treat your personal data confidentially and in accordance with the statutory data protection regulations. Therefore, we would like to inform you here why we collect, use and process certain data from you and what rights you are entitled to.

Who is responsible for data processing and whom can I contact?

The responsible party is:

Martin Melzer
Schimmelstr. 17
06108 Halle (Saale), Germany

Data protection information for end customers

  1. What sources and data do we use?

    1. We process those data that are required in connection with the establishment, implementation and/or termination of our business relationships. We usually collect this data directly from you, e.g. when you purchase a product via our website, when you request a quote or place an order, or when you contact us via our website, by e-mail, at trade fairs or similar events.

    2. The personal data we process include:

      • Surname, first name and gender (for the form of address)
      • address
      • usually two means of contact (e.g. telephone number and e-mail address)
      • records of business transactions (e.g. payment data and order history) as well as the respective correspondence
      • depending on the business purpose, possibly also user IDs for protected areas on our website
  2. What do we process your data for (purpose of processing) and on what legal basis?

    1. We use the data listed above for the preparation and fulfilment of business transactions and to establish and maintain effective business communication. The legal basis for these processing operations is Art. 6 (1) lit. b GDPR, which permits the processing of personal data for the performance of a contract or pre-contractual measures.

    2. If we receive your e-mail address when you place an order via our website, we may use it to send you advertising or newsletters. The legal basis for this processing is Art. 6 Para. 1 lit. f GDPR, which allows the processing of personal data if there is a legitimate interest of the company. Our legitimate interest is direct advertising. If you do not wish to receive newsletters etc., you can exercise your right to object and inform us of this informally by e-mail or post (see also point 11 of this data protection notice) or use the unsubscribe link in a delivered e-mail. The legality of the use of your data until the objection remains unaffected by the objection.

    3. It is possible that we may collect further data from you at a later date or wish to use it in a different way. Should this occur, we will ask you for your consent in accordance with Art. 6 Para. 1 lit. a in conjunction with Art. 7 GDPR and inform you accordingly. If you give us this consent, it can be revoked informally at any time.

    4. If your data may be required for legal prosecution, processing may be carried out to safeguard our legitimate interests in accordance with Art. 6 Para. 1 lit. f GDPR. Our interest then consists in the assertion or defence of claims, for example within the scope of the duty of proof in proceedings.

  3. Who receives my data?

    1. In our company, only those persons have access to your data who need it for the smooth implementation of our business relationship. This may involve several specialist departments in our company, depending on which services or products you obtain from us. Furthermore, our IT department has access to your data for exclusively technical processing.

    2. Service providers used by us may also be recipients of your personal data within the scope of order processing pursuant to Art. 28 GDPR.

    3. Within the scope of processing your orders, it is sometimes necessary for us to transfer certain data to our corresponding service providers, who are based in Germany, other European countries or the European Economic Area. This includes, for example, your name, your first name, if applicable, and your address.

    4. Under certain circumstances, we may have to disclose certain data to the corresponding authorized bodies as part of our legal obligations.

  4. Is data transferred to a third country or to an international organization?

    1. As a rule, data is not transferred to organizations in countries outside the European Economic Area (so-called third countries). Nevertheless, a data transfer to third countries may take place in individual cases, insofar as:

      • it is required by law,
      • you have given us your consent or
      • this is legitimized by the legitimate interest under data protection law and no higher interests of the data subject worthy of protection are opposed to this.
    2. Beyond this, we do not transfer personal data to bodies in third countries or international organizations.

    3. However, we use service providers for certain tasks, most of which also use service providers that may have their headquarters, parent company or data centres in a third country. A transfer is permitted if the European Commission has decided that an adequate level of protection exists in a third country (Art. 45 GDPR). If the Commission has not made such a decision, we or our service providers may only transfer personal data to a third country if appropriate safeguards are in place (e.g., standard data protection clauses adopted by the EU Commission or the supervisory authority in a specific procedure) and enforceable rights and effective remedies are available.

    4. We have concluded appropriate contracts with our service providers and have also contractually agreed that data protection guarantees must always be in place with their contractual partners as well, in compliance with the European level of data protection.

  5. How long will my data be stored?

    1. We store your data for the entire duration of the business contact between you and us, which includes, in particular, the existence of a contract, order or pre-contractual measures. If no contract or order currently exists or the term of a contract ends, your data will be deleted from our customer database after one year without business contact.

    2. In addition, we store your data only to the extent and insofar as we are obligated to do so due to mandatory legal regulations, such as retention periods under commercial or tax law. This applies to a period of generally ten years. If we no longer need your data for the purposes described above, it will be stored separately for the relevant statutory retention period and not processed for other purposes. After the expiration of the legal retention periods, all data still in existence will be securely deleted or destroyed immediately.

  6. What data protection rights do I have?

    1. Every data subject has the right to information under Article 15 of the GDPR, the right to rectification under Article 16 of the GDPR, the right to erasure under Article 17 of the GDPR, the right to restriction of processing under Article 18 of the GDPR, the right to object under Article 21 of the GDPR and the right to data portability under Article 20 of the GDPR. With regard to the right to information and the right to erasure, the restrictions pursuant to Sections 34 and 35 BDSG apply. In addition, there is a right of appeal to a competent data protection supervisory authority (Article 77 GDPR).

    2. You may revoke your consent to the processing of personal data at any time. This also applies to the revocation of declarations of consent given to us before the applicability of the General Data Protection Regulation, i.e. before May 25, 2018. Please note that the revocation is only effective for the future. Processing that took place before the revocation is not affected.

  7. Is there an obligation to provide data?

    1. Initially, the provision of your personal data is neither legally nor contractually required, nor are you obliged to provide this data.

    2. However, if you yourself are in a direct business relationship with us, you must provide those personal data that are required for the establishment and performance of a business relationship and the fulfilment of the associated contractual obligations. Without this data, we will usually have to refuse to conclude the contract or execute the order, or we will no longer be able to perform an existing contract and may have to terminate it.

  8. To what extent is there automated decision-making?

    We do not use automated decision-making pursuant to Article 22 GDPR for the establishment, execution and termination of the business relationship. Should we use these procedures in individual cases, we will inform you separately about this and about your rights in this regard, insofar as this is required by law.

  9. Does profiling take place?

    We do not process your data with the aim of automatically evaluating certain personal aspects.

  10. Information about your right to object according to Article 21 GDPR

    1. Individual right of objection.

      1. You have the right to object at any time, on grounds relating to your particular situation, to the processing of personal data relating to you which is carried out on the basis of Article 6(1)(f) of the GDPR (data processing based on a balance of interests). This also applies to profiling based on this provision within the meaning of Art. 4 No. 4 GDPR.

      2. If you object, we will no longer process your personal data unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or the processing serves to assert, exercise or defend legal claims.

    2. Recipients of an objection

      1. The objection can be made informally with the subject "Objection", stating your name and address and, if you use your right to object to direct marketing by mail, your e-mail address, and should be addressed to the contact details mentioned under point I.

  11. Further information about the website

    You can order our products directly via our website. Please note the additional information on data protection that applies to our website. These can be found on our website under the item "Privacy Policy" or directly at

  12. Changes to this privacy policy

    We revise this data protection notice in the event of changes to data processing or other occasions that make this necessary. You will always find the current version on this website.

© 2023 Martin Melzer, All rights reserved.